Elmward photographs all things big and small. Faces, places and products are his specialty, but he has an uncanny ability to get the job done no matter the brief.
I was approached by my long time friend Ed aka Elmward to create an identity for his freelance photography persona. Ed has an unusual process, often bending into unfathomable positions or using copious amounts of fishing wire to get the shot.
I wanted to capture Ed’s process and personality, especially his sense of humour so I created a character representation in order to do so. The logotype has a no usage rules approach - much like Ed’s process. Ed is constantly arranging and re-arranging his still life photos so this element of the branding is a nod to that and the way he interacts with the world he photographs.