After it’s successful launch in 2017, Ice Cream Factory Summer Festival came back even bigger in 2018. The brand & campaign refresh in 2018 accommodated for the brand’s growth to a festival recognised on a national scale. So far we’ve had the likes of The Presets, Foals, Broods, Cut Copy and many more grace our stages.
My role in the project is to over see the creative across all touch points. I work on all print, social media, video direction, site design, collaborate with animators and render artists, as well as activations / experiences for sponsor partners. This year included activations for Pimm’s, Corona, Red Bull and The West Winds Gin.